Meow Wolf Omega Mart
Client: Meow Wolf
Agency: Versus
Role: Design/ Animation
PROCESS
Meow Wolf Omega Mart DOOH.
The goal was to showcase Omega Mart as a part of Meow Wolf's interactive exhibits and explore different worlds within Meow Wolf universe.
For this project, we created 3 unique scenes based on real Meow Wolf exhibits, with strong branding emphasis and a focus on Meow Wolf’s unique experience.
Below you can see some early concepts for the Omega Mart Store.
The second phase was to design the “Source World”, the place where all the magic is happening.
While the initial idea was to create several worlds with portal transitions between them, we decided to merge them into a single scene, drawing on elements from different exhibitions.
The last scene was fully focused on branding.
While it was a pretty simple scene to work on, it was a lot of fun exploring different options and finding the right balance between the logos.
After the styleframes were approved, we moved to the animation stage.
Below are some early concepts of the transitions.
The final look.
Thanks for watching!
For collaborations, bookings, project inquiries or anything else please reach out directly via ✉ dima@dimayem.com