One of the highlights of 2025, Upfront, was the biggest and most challenging project of the year.
We developed a complex toolkit that handled all animation and graphic requirements for this massive live show.

I focused on creating an animation style that would work well, whether it’s a hero moment or a transitional element. Everything needed to look like it’s part of the same universe, but to be able to hold ground on its own.
For each part of the show, we developed different animations and several variations of each to create freedom and variety of options to choose from during the show.

By the end of the project, we had a toolkit that was easy to use in the live environment, having tons of flexibility at the same time.